Neerja Deogaonkar

Name: Neerja Deogaonkar

Profile: Analytics & Strategy Manager

Email: deogaonkarneerja@gmail.com

Phone: (214) 862-2763

Skill

SQL 85%

R 75%

Python 75%

Tableau 70%

Machine Learning 70%

About me

Driven Marketing Analytics Manager with 7+ years of experience, leveraging machine learning to optimize pricing, campaigns, and portfolio strategy. Proven ability to lead cross-functional teams in translating data into actionable insights for C-suite stakeholders. Seeking to lead advanced analytics initiatives that solve high-stakes business challenges and drive sustainable competitive advantage.

My personal and professional experiences have taught me the following about myself:

- I put the customer at the center of all that I do

- My gut instinct is good but I seek data for my decisions

- I stay calm when faced with adversity

Wondering how I would be an asset to your team/company? Well, I can clearly communicate the results of complex analyses for different audiences and various stakeholders📈 I have the insight to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way👩🏻‍💻 I also have the ability to juggle multiple projects at once.

If any of the above sounds interesting and you think it would be a potential fit to work together, let’s meet for a virtual coffee!

Projects

My Data Story

Predictive Modelling|SAS

Peanut Butter Brand Marketing

Analyzing factors that influence the sales of a brand across 700 stores.Provide insights that help determine the standing that a brand establishes in the market against various other peanut butter brands.

Machine Learning - R

Pop Music Trends

The dataset contains Billboard Year-End Hot 100 songs between 1965 and 2015,contains 5100 observations.Shiny App shows popular song topics and lyrics in the last 50 years

PySpark

Bank Marketing Analytics

Analyzing the marketing campaign data of around 12000 customers having 17 features of a Portuguese bank to predict which customers would subscribe to a term deposit.

Experience

Analytics Manager - Consumer Insights

2022 - Present

• Conduct in-depth analysis to identify trends, patterns, and opportunities for optimization of marketing investments to enable business optimization & tracking for $50M- $100M annual investment.

• Drove $15M in Topline $ through portfolio segmentation and tiered pricing strategies, leveraging PPA insights, demand transfer modeling, and competitive benchmarking to optimize price thresholds, pack configurations, and channel-specific pricing slopes.

Senior Data Analyst - Consumer Insights

2020 - 2022

• Partnered with Marketing/Sales to deploy marketing mix models (MMM), uncovering causal impact, attribution trends, and growth benchmarks using syndicated data.

• Built a VBA-powered marketing spend optimizer to evaluate efficiency, delivering actionable recommendations that maximized ROI.

Senior Systems Engineer -Data Analyst

2017 - 2018

• Designed automated dashboards (Xtraction/SQL) and Tableau reports to analyze consumer behavior, driving $300K in annual revenue

• Identified cross-sell/upsell opportunities and actionable insights to shape growth strategies in the digital domain

System Engineer

2015 - 2018

Analyzed large datasets of detailed customer profiles along with transactions to improve acquisition and retention resulting in a 25% increase in customer engagement.Evaluated KPIs to extract actionable insights and implement data-driven recommendations to evaluate the success of business initiatives through performance reports created via SAP BO which boosted sales by 15% in the last quarter.Presented and collaborated with cross-functional teams to help them understand the performance of their strategic initiatives and identify action points.

Ankita Sharma

Neerja was part of the analytics team at Infosys and I have seen her come up the learning curve quickly. She is very inquisitive and open to learning and this was very evident from the first time I met her. Over the time Neerja has spent with Infosys, she developed an excellent rapport with internal teams across analytics, product and technology and at the same time was able to work with clients directly. She is very analytically inclined and has excellent communication skills. As she chalks out her analytics journey, I am sure she will be a great asset to any organization.

Moupriya

I've worked alongside Neerja for over a year. Not only has she been a key player on the team, but she's also become a close personal friend. She has the combination of business acumen and communication skills and her fun and friendly personality are just icing on the cake of her many other qualifications. Neerja is a reliable and professional analyst who stands by her projections. She is capable of producing insightful, data-driven strategic recommendations. She can be a valuable member of any team.

I am Neerja Deogaonkar