I am Neerja Deogaonkar

Analytics & Strategy Manager

Name: Neerja Deogaonkar

Profile: Analytics & Strategy Manager

Email: deogaonkarneerja@gmail.com

Phone: (214) 862-2763

Skill

SQL 85%
R 75%
Python 75%
Tableau 70%
Machine Learning 70%
About me

Driven Marketing Analytics Manager with 7+ years of experience, leveraging machine learning to optimize pricing, campaigns, and portfolio strategy. Proven ability to lead cross-functional teams in translating data into actionable insights for C-suite stakeholders. Seeking to lead advanced analytics initiatives that solve high-stakes business challenges and drive sustainable competitive advantage.

My personal and professional experiences have taught me the following about myself:

- I put the customer at the center of all that I do

- My gut instinct is good but I seek data for my decisions

- I stay calm when faced with adversity

Wondering how I would be an asset to your team/company? Well, I can clearly communicate the results of complex analyses for different audiences and various stakeholders📈 I have the insight to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way👩🏻‍💻 I also have the ability to juggle multiple projects at once.

If any of the above sounds interesting and you think it would be a potential fit to work together, let’s meet for a virtual coffee!

Projects

My Data Story

Predictive Modelling|SAS

Peanut Butter Brand Marketing

Analyzing factors that influence the sales of a brand across 700 stores.Provide insights that help determine the standing that a brand establishes in the market against various other peanut butter brands.

Machine Learning - R

Pop Music Trends

The dataset contains Billboard Year-End Hot 100 songs between 1965 and 2015,contains 5100 observations.Shiny App shows popular song topics and lyrics in the last 50 years

PySpark

Bank Marketing Analytics

Analyzing the marketing campaign data of around 12000 customers having 17 features of a Portuguese bank to predict which customers would subscribe to a term deposit.

Experience

A journey through my professional growth

Analytics Manager – Consumer Insights

2022 – Present
  • Led $100M+ investment optimization across retail channels using MMM and pricing strategies.
  • Delivered $15M in revenue growth through segmentation, elasticity modeling, and pack architecture.
  • Crafted C-suite-ready dashboards and strategic narratives aligned with business goals.

Senior Data Analyst – Consumer Insights

2020 – 2022
  • Led MMM using syndicated Nielsen/IRI data to attribute sales lift and optimize ROI.
  • Developed scenario planning tools in VBA, increasing media efficiency by 20%.
  • Guided brand teams with quarterly deep-dives and white-space identification.

Senior Systems Engineer – Data Analyst

2017 – 2018
  • Built real-time dashboards in Tableau to uncover consumer behavior trends.
  • Drove $300K in incremental sales by optimizing sales funnels and market segmentation.
  • Worked cross-functionally on strategic product and campaign development.

Systems Engineer

2015 – 2017
  • Created automated reporting solutions in SAP BO to track business KPIs.
  • Enhanced customer retention via targeted campaign analysis and segmentation.
  • Improved sales performance by 15% through actionable insights and recommendations.